When should leaders take action based on outside benchmarking?

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If an organization falls below the 75th percentile of a given metric, it indicates that at least 75% of peer organizations are performing better in that area. This suggests a competitive disadvantage or inefficiency that could impact growth, customer satisfaction, operational effectiveness, or profitability. However, should action always be taken at this threshold, or are there cases where other factors – such as industry/organizational trends, resource allocation, or strategic priorities – should influence the decision? Leaders must consider whether improvement efforts will provide meaningful value or if the organization’s unique strengths and goals justify maintaining its current position.

What are your thoughts?

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